German professional cycling team BORA – hansgrohe strengthens not only in new riders and equipment, but also in a new performance-focused bike care partner. As of today, the team has access to products like Speed Potion WaxDrivetrain Detox and Mechanics Magic. The team has entered a long-term partnership with Dynamic Bike Care.

With Team Bora – hansgrohe, Alpecin-Fenix and Team Jumbo-Visma, Dynamic is the bike care partner of three of the best performing teams in the World Tour. The young Dutch company develops and produces bike care products that are performance focused. Innovations like the award-winning Speed Potion Wax chain coating, which saves up to 11 watts, appeal to teams who only want the absolute best for their riders, performance staff and mechanics.

“Signing a partnership with a world class team like BORA – hansgrohe solidifies our position in the peloton and enables us to continuously develop top notch bike care products. Let’s get those big wins!”

– Rob Fleu, Dynamic Bike Care

With riders like Maximilian Schachmann, Sam Bennett, Ide Schelling, Sergio Higuita, Aleksandr Vlasov and Wilco Kelderman, and technical partners like Specialized, Paul Lange / Shimano and Le Col, the Band of Brothers is geared up for a spectacular 2022. Team manager Ralph Denk left no stone unturned to maximize the potential of the riders in his quest of winning a Grand Tour.

“Dynamic is extremely proud to be part of the selected group of top brands in the cycling industry that BORA – hansgrohe partners with to ensure riders and staff have access to the best possible products. Signing a partnership with a world class team like Bora – hansgrohe solidifies our position in the peloton and enables us to continuously develop top notch bike care products in the same high pace we have been doing since we acquired the brand in 2020”

– Rob Fleu, Managing Director at Dynamic Bike Care.

“From a technical and performance perspective, I can say that we are very lucky to have Dynamic Bike Care as a partner for the next few years. We’ll now have the opportunity to use top-level products, such as the Speed Potion Wax. It definitely gives the team confidence and a very good starting point to work towards achieving our goals on the road.”

– Gerd Kodanik, BORA – hansgrohe Head of Technical Developments

Dynamic is the exclusive bike care supplier of Team BORA – hansgrohe. The cleaning, lubricating and assembly category are well represented and completed with brushes, microfibre cloths and products to protect the equipment. The R&D team at Dynamic is looking forward to work with the performance staff and mechanics of BORA – hansgrohe. The focus of the partnership relies on the development of new performance bike care products and making sure the bikes are in perfect condition to win grand tours, classics and other races.

Shop the favorite products of BORA – hansgrohe now!

Ecrit par Marketing Dynamic

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