German professional cycling team Bora – hansgrohe strengthens not only in new riders and equipment, but also in a new performance-focused bike care partner. As of January 1st., the team has access to products like Speed Potion Wax, Drivetrain Detox and Mechanics Magic. The team has entered a long-term partnership with Dynamic Bike Care.
With Team Bora – hansgrohe and Team Jumbo-Visma, Dynamic partners-up with two of the best performing teams in the World Tour. The young Dutch company develops and produces bike care products that are performance focused. Innovations like the Speed Potion Wax chain coating, which saves up to 11 watts, appeal to teams who only want the absolute best for their riders, performance staff and mechanics.
“Signing a partnership with a world class team like Bora – hansgrohe solidifies our position in the peloton and enables us to continuously develop top notch bike care products.”
-Rob Fleu, Dynamic Bike Care
With riders like Maximillian Schachmann, Sam Bennett, Ide Schelling, Sergio Higuita, Aleksandr Vlasov and Wilco Kelderman the Band of Brothers is gearing up towards a spectacular 2022. Team manager Ralph Denk is leaving no stone unturned to maximize the potential of the riders in his quest of winning a Grand Tour.
“Dynamic is extremely proud to be part of the selected group of top brands in the cycling industry that Bora – hansgrohe partners with to ensure riders and staff have access to the best possible products. Signing a partnership with a world class team like Bora – hansgrohe solidifies our position in the peloton and enables us to continuously develop top notch bike care products in the same high pace we have been doing since we acquired the brand in 2020”, says Rob Fleu, Managing Director at Dynamic Bike Care.
Dynamic will exclusively be supplying Team Bora – hansgrohe with all bike care related products. The cleaning, lubricating and assembly category are well represented and completed with brushes, microfibre cloths and products to protect the equipment. The R&D team at Dynamic is looking forward to work with the performance staff and mechanics of Bora – hansgrohe. The focus of the partnership relies on the development of new performance bike care products and making sure the bikes are in perfect condition.
In respect of the current bike care partner Tunap Sports, both Dynamic and the team will not be engaging in PR or communication activities until January 1st, 2022, when the partnership officially starts.
Photo’s © Cor Vos, 2021